Moodboards

Moodboards are used commonly within the media industry to connote different moods and emotions in relation to the company`s latest product. For example, my mood boards presented are all based on a Hip- Hop genre and I have done this successfully by including things which are associated within the culture. I believe that the red mood board best connotes what is commonly associated with the hip hop culture and industry today. I believe this because red connotes blood, love, violence, sex and passion; which are common themes thoughout the hip hop industry which get publisized alot to consumers today. For example blood and violence can be linked to the amount of hip hop artists in gangs who come into conflict today and are identified by the colour of bandana's worn by each member of the gang.