Moodboards

Moodboards are used commonly within the media industry to connote different moods and emotions in relation to the company`s latest product. For example, my mood boards presented are all based on a Hip- Hop genre and I have done this successfully by including things which are associated within the culture. I believe that the red mood board best connotes what is commonly associated with the hip hop culture and industry today. I believe this because red connotes blood, love, violence, sex and passion; which are common themes thoughout the hip hop industry which get publisized alot to consumers today. For example blood and violence can be linked to the amount of hip hop artists in gangs who come into conflict today and are identified by the colour of bandana's worn by each member of the gang.

Typeface and fonts - 2

Typeface and fonts analysis- 1

Evaluation of my chosen genre ( Hip- Hop)

I have chosen to evaluate a hip- hop magazine ( Vibe) because it matches my AS Media final magazine project. The common codes and conventions which are used by Vibe magazine will also be identified in my magazine as this would be ideal to fit in with the genre. Furthermore, the images which I select to use in my final magazine will include a mid-shot of an iconic figure and he will be represented through stereotypes of a typical male such as:

- Strong: This will be shown through the " money rules society" pose by having the male dressed lavishly and looking carefree. 

- Getting all the girls: This will be identified by having the male surrounded by females who are commonly used by hip-hop magazines to show that males have the control over women. The iconic figure will be touched by the female, which shows his high status over women and that all the women love men with money and power. Furthermore, many theories within media suggest that females are used for sexual purposes and seen as sexual objects to men, this will also be highlighted within the magazine. 

If I manage to successfully follow all of the common codes and conventions of a hip-hop magazine which I have identified through my analysis,  I believe this will gain my magazine a positive final grade.

Hip Hop genre contents page analysis 2

Hip Hop genre contents page analysis 1

Magazine analysis

Double page spread analysis of a Hip Hop magazine- 2

Double page spread analysis of a Hip Hop magazine -1