Stereotypes, Archytypes, and Counter-types

In magazine covers a common convention is stereotypes. A stereotype is a common judgement with some element of truth in them, brought up through society. For example, many people today associate someone wearing a hoodie as a thug or a trouble maker. This may not be the case however due the recent disturbances occuring in soceiety with people wearing hoodies, this could be true. An Archytype is a more developed version of a stereotype. For example, if a man was to be represented as strong, an archytype version on a front cover of a magazine cover would be a male with possibly a gang and with weapons. Lastly, a countertype is another convention used on magazines to go against a typical stereotype. An example of this would be a female magazine trying to show its target audience that not all females are weak and this may be represented through the woman having weapons alongside her. Furthermore, the woman may be driving a " male" car like a Ferarri.